About Us

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Established in 2007, Xtra Marketing Resource has provided operations, commercialization and marketing consulting services to pharmaceutical, biologics and medical device companies.
Primarily focusing on new product preparedness and launches, commercial projects included project planning, market analytics, commercial preparedness, sales forecasting, sales management , product launch planning, operational support for manufacturing/ clinical/regulatory/finance functions, marketing plan development and communication services 

Every business needs a well thought out business and marketing plan in order to optimize success. Starting from an understanding of your customers, we will evaluate your market, competition, customer attitudes and behaviors.  We will work together to value your market opportunity and build a business strategy with critical success factors to meet your company's objectives.

Bob Verdugo is your strategic partner with extensive experience ranging from commercialization to product development for  pharmaceuticals, biologic and device marketing/product management.

Bob's business acumen, analytical skills, creative marketing capability, team orientation, and interpersonal and presentation skills have driven his success to generate strategies and tactics that created business growth in the U.S. and internationally.

With over 25 product launches from consumer products to Rx pharmaceuticals,  Bob has evolved his focus to helping clients with managing, supporting, or advising on product launches and managing in-line products.